Director, Bergdorf Goodman Marketing (Dallas)
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The Bergdorf Goodman (BG) Director of Marketing is located at the Neiman Marcus Group Corporate Offices in Dallas, TX. This position develops and executes omni-channel marketing strategies and programs to address business needs of internal and external partners, including merchant, store and online executives, as well as vendors and 3rd party partners. Strategies should support brand, revenue and profitability objectives of BG executives for both the store and online.
Job Duties
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Plan, coordinate and oversee execution of all BG omni-channel marketing programs
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Collaborate with cross-functional teams to plan and execute seasonal BG content calendar
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Oversee email planning, website updates, digital media planning, marketing programs and omni-channel promotions set to meet demand plans on a monthly and annual basis
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Ensure a consistent BG image throughout all customer facing assets and events
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Partner with cross-functional teams on a daily basis to ensure effective communication and project delivery with regard to traditional and digital initiatives
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Own omni-channel business meetings and financial projections
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Manage expenses across printed mailers, gift cards, and other marketing channels and tools
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Work proactively with other departments (customer insight, account management, advertising, creative, etc.) to generate new ideas for driving new customers and customer demand, as well as new ways of executing work flow
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Manage process for evaluating the impact of events by collaborating with the analytics and store teams, providing results and recommendations to leadership
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Communicate effectively across all levels of the organization through web conferences, in-person group meetings, conference calls, emails and one-on-one touch bases
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Provide a high performance work environment that promotes growth and development of marketing team through consistent motivation and constructive feedbackDesired Skills and Experience
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5+ years of marketing experience
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Ecommerce and/or retail experience preferred
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Experience implementing programs within an omni-channel environment preferred
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Business acumen with strong analytical background
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Strong written and verbal communication skills
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Leadership experience with responsibility over multiple individuals
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Must have the ability to travel to New York