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Advertising/Marketing/Public Relations
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Bergdorf Goodman
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COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com.  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com.  Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.
 

 

POSITION SUMMARY

The Copywriter develops, conveys and maintains the BG brand voice in all print and digital assets, including ads, magazine stories, store signage, sales associate emails, event invitations, direct mailers, BG.com emails and refreshes, blog posts and additional collateral materials. The Copywriter also takes a central role in commissioning, composing and editing articles for BG Magazine. The Copywriter is an integral member of the creative team, working daily with the Creative Director and Designers to ensure copy is tailored to complement design, and working with the Assistant Copywriter to develop and edit copy for all communications platforms.

 

PRIMARY RESPONSIBILITIES

Advertisements/Signage/Sales Associate Emails:

Write and format editorial/informational copy for ads, signage and sales associate emails that promote designer collections, store events and initiatives, and uphold BG’s identity as a fashion authority while maintaining our house style and brand guidelines. Work with buying office to determine copy points and factual details to be included in assets. Work with Account Manager and legal team to obtain creative and legal approvals for assets.

 

BG.com:

Work with Assistant Copywriter to ensure BG voice is maintained across online presences, including daily emails, weekly website refreshes, and auxiliary copy in website banners, digital ads and on the 5th/58th blog. Ensure that online copy provides calls to action supporting business objectives, and is consistent with all corresponding print and in-store copy. Periodically contribute features for 5th/58th blog.

 

BG Magazine:

Develop journalism feature ideas around seasonal, local and trend-based themes, coordinate journalism features with writers, liaise between the writers, buying office, fashion office and third parties, collect assets for trend pages and information on new featured designers, and help ensure all deadlines are met. Source imagery for all journalism pages.

 

BG Mailers:

Write and edit editorial copy for beauty, accessories and holiday gift mailers. Work with freelance copywriter to make sure product copy follows BG house style. Review monthly vendor-produced mailers to ensure BG voice and house formatting standards are maintained.

 

Style Guide:

Update and maintain in-house Style Guide, including copy standards and guidelines for print ads, emails, sale announcements, general brand language and more.

 

 

QUALIFICATIONS/POSITION REQUIREMENTS

 

  • A minimum of 5 years of writing experience in advertising, direct marketing, promotion or publishing, preferably with a background in fashion retail

Working knowledge of Macintosh, proficiency with Word, experience with

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact ApplicantSupport@NeimanMarcus.com.
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