Assistant Manager, Email Marketing
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Who we are looking for
- 2-4 years’ experience managing execution of email marketing campaigns in platforms (in house or at an ESP agency)
- Hands on campaign creation
- Familiarity with ESP partners and platforms, specifically Epsilon, Cheetah and Movable Ink
- 2+ years of basic HTML knowledge preferred
- Excellent organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize
- Exceptional partnership and collaboration with teams including CRM, Analytics, Merchandising, Site, Product, Creative and ESP
- Exceptional project management and organization skills, with a keen eye for detail
- Ability to manage teams and multiple campaigns at once to deadlines
- Strong analytical and data interpretation skills, understanding of Email KPIs (unique CTR, open rates, deliverability, conversion rates, unsubscribe rate)
- Understanding of industry benchmarks to meet goals
- Familiarity with Adobe and directly pulling reporting from ESP platforms and Tableau
- Delivers reporting and insights with full understanding of the "why"
- Ability to problem solve technical, process and partnership challenges as needed
- Passion for Email Marketing, monitoring competition and trends to bring new ideas that will drive LTV and sales
- Excellent communication and interpersonal skills to ensure ESP partners are clear of needs, deadlines and campaign details
- Willing to work flexible hours to see through campaign completion; Pacific Time Zone preferred