Display Marketing Manager
- 📁
- E-Commerce
- 💼
- Bergdorf Goodman
- 📅
- Nov 04, 2022 Post Date
Thanks for your interest in the Display Marketing Manager position.
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- 5-7 years of experience managing Programmatic Display performance marketing in house or at an advertising agency
- Deep understanding of the Programmatic Display, Native Advertising, Programmatic Video and Audio landscape, including the relationship between DSPs, DMPs, ad exchanges, trading desks, private marketplace, premium buys, ad servers and ad verification tools
- Experience with programmatic partners such as The Trade Desk, RTB House, Quantcast, Criteo, MediaMath, Simpli.fi, Bluekai, Google Display Network, SA360 and more
- Understanding of various prospecting targeting tactics (keyword, contextual, affinity, interest), along with CRM based targeting and sharing data across platforms such as LiveRamp
- Experience ad types (video, dynamic product ads) and campaigns (such as awareness, interest, conversion)
- Strong analytical skills, understanding of tangible KPIs to meet goals (including when to focus on CPA, ROAS, reach, frequency, view through rate to measure campaign success)
- Familiarity and comfortable pulling reporting through Omniture and/or Tableau, understanding of multi touch attribution
- Understanding and adherence around data privacy compliance and industry best practices, including GDPR, fraud and ad viewability
- Passionate about Display, staying ahead of trends and channel developments to reach new ideas to reach new customers and drive loyalty amongst existing Bergdorf Goodman customers
- Strong cross functional collaboration and partnership, especially with creative team
- Strategic, analytical problem solver with the proven ability to structure a data-driven approach to complex business problems
- Proven oral and written communication skills that keep varying groups and teams aligned and informed
- Both right brained and left brained, can think big picture and have the ability to execute with great quality in the details
- Exceptionally organized, able to manage multiple campaigns with various objectives monthly